Here are a few considerations when thinking about decals. Probably the 2 most important things about decals are application and duration. Application refers to where you want the decal to go. Will they be subjected to the sun or other weather conditions or are they indoors, where temperature, moisture, sun or physical contact are not…
A number of years ago we were approached by a local Canadian Legion, who were already customers, about supplying them with Penny Sale Tickets. My response was, Huh? What were Penny Sale Tickets? They showed me a sample and explained how a Penny Sale works. That’s a great idea I thought. Not only that, but…
Of all the issues we encounter from customer supplied files, easily the most common is related to bleed. Bleed is required if you have any image, be it type, a graphic or a solid, running to the edge of the page. If you are designing a piece and want image to run to the edge…
Do you know what your cost is on your in-house Colour Printer? While the convenience is undoubted, the cost can be prohibitive, especially on higher quantities. You need to understand your costs to determine what is worth it and what isn’t. For a small number of copies and one offs it is likely worth it to…
Printing has come a long way in the last handful of decades. Like many industries, it has had its up and downs and even though it was suggested long ago that the internet would take over, us printers have stood tall. Over the last three plus decades that Athens Printing has been in business, we…
Paper Sizes In North America the units of measurement are “Imperial”, that is inches, as opposed to metric (mm, cm & meters) as they have in Europe for example. Our basic size for letterhead, copy paper etc. is 8.5” X 11” while in Europe it’s “A4”, which is 210 x 297 mm (translates into 8.3…
A smart man once said that “experience triumphs over all”. Well, in our industry of printing, that statement definitely holds true. Many have come and gone, not quite prepared what to expect only to see a few prevail. Having 30+ years of experience under our belt, Athens Printing knows the printing business inside and out…
At one time or another we have all been stuck in a rut. We try the same things to promote our businesses, fall into that comfort zone and we have a hard time getting out. In our opinion, the best and most experience business owners aren’t afraid to try new things and stay on top…
It’s always difficult to really put your finger on EXACTLY what increased your sales or what increased new potential leads, but one thing is for sure, if you stay consistent then good things will happen. Although the days of traditional advertising are slowly coming to a halt, it doesn’t mean that you still shouldn’t use…
We are often approached by business owners who ask what makes Athens Printing different than other printers in the surrounding area. A valid question no doubt, but the most important aspect of our business has got to be our experience. Having been in business for decades now, Athens was started when the printing business was…