It’s always difficult to really put your finger on EXACTLY what increased your sales or what increased new potential leads, but one thing is for sure, if you stay consistent then good things will happen.
Although the days of traditional advertising are slowly coming to a halt, it doesn’t mean that you still shouldn’t use them.
Radio advertising is a great way to tie in a promotion or contest with your social media accounts. The same can be said about newspaper advertising. If you’re a local business offering a local service, take a closer look at your city’s newspaper. Although it doesn’t have the same effectiveness it once had, it still can be a useful tool from time to time.
At the end of the day, your website and social media is where you are going to get the best bang for your buck. Even though some business owners are still skeptical about investing time and money into social, the results eventually do speak for themselves.
Some of the biggest brands and corporations in Canada shifted much of their budgets to social media and the internet years ago. Why? Because they recognized that their customers are online and not reading the newspaper. Tim Hortons is a prime example of a large company with a team of social media experts who manage all content and engagement. What’s that? You’re not as big as Tim Hortons?! It doesn’t matter whether you are big or small, what matters is that you stay consistent, stay engaged and always be there when the customer needs you.
If you haven’t already, jump in both feet first and see what today’s traditional way of marketing and advertising has in store for you!