Here is a summary of the following article for quick reading. Read the full article, written by Josef Holm published Monday Dec 20, 2013 here.
Video marketing: Since 52 per cent of all web traffic is now video based
Strategic approach to social media: Most people know by now that they need to be active on social media – but many seem to think that merely starting a profile or exclusively talking about yourself will get you anywhere.
Cultivate strategic partnerships: Strategic partnerships can create brand new distribution channels for your company, and are equally important for business-to-business and business-to-consumer companies.
Go mobile: Nearly 40% of time spent on the Internet is through mobile devices.
Update your offline collateral: Businesses now need print solutions that connect to online tools and social channels.
Offer exclusive content for loyal customers, fans and followers: Content can be exclusive video content, exclusive offers and discounts, referral bonuses, etc.
Create an inspiring and engaging online presence: Marketing and public relations are no longer just about winning customers; companies’ goals now include winning over investors and/or supporters to a crowdfunding campaign.
Incorporate search engine optimization (SEO): The key is to think like your customer: what do they search for when looking for whatever product you provide?